Introduction
This Notice provides transparent detail on how Inquisitive Analytics Ltd processes the personal information strictly required to deliver our B2B analytics and advisory services.
We treat all client and professional data with the highest integrity, ensuring we meet our legal obligations under the UK GDPR and maintain your trust.
Our goal is straightforward: we only collect the data necessary for our mutual success, never selling it or using it for consumer profiling.
It is a policy built on clear purpose, lawful grounds, and your fundamental rights as the data subject.
Purpose & Data Controller
This notice states how personal information is collected, used, stored, and shared by Inquisitive Analytics Ltd.
Only the data required to operate a B2B analytics and advisory service is processed.
Inquisitive Analytics Ltd is the data controller, responsible for your data.
Information Collected
We only collect B2B data essential for our professional relationship. This includes:
Business contact details: Name, professional role, company, email, and phone number.
Business billing information: Invoicing details, company address, VAT, and payment records.
Professional context: Business communications, service requirements, and necessary project inputs.
Technical usage data: Data from digital tools used solely to support service delivery and system integrity.
Sensitive data is not requested or processed unless legally required or intentionally provided by you.
Use of Data
We use your information for specified, explicit, and legitimate business purposes:
Contract fulfilment and service delivery.
Business communication and project administration.
Billing, invoicing, accounting, and audit compliance.
Legal and regulatory obligations.
Security, system integrity, and fraud prevention.
Crucially, we ensure no sale of personal information, no consumer marketing, and no use for unrelated profiling.
Legal Basis
We rely on one of the following legal bases for all processing activities:
Contract performance: Necessary to enter into or fulfil our B2B service contract with you.
Legitimate business interests: To operate, protect, and grow our B2B services, including maintaining system security, managing B2B relationships, performing internal audits, and developing our services based on business analytics.
Legal compliance: Necessary to comply with a legal or statutory obligation (e.g., tax law).
Consent: Only where explicitly required, and this will be obtained and recorded separately.
Data Sharing
Data disclosure is restricted to operational necessity and is handled under strict contractual terms:
Cloud service providers and essential business software platforms (processors).
Professional advisers (legal, accounting, compliance).
Regulators or authorities when legally required.
There is no disclosure to advertising networks or unrelated third parties.
International Transfers
If data is transferred outside the UK/EEA, equivalent safeguards will be applied. This is most commonly achieved through the use of UK/EU approved Standard Contractual Clauses (SCCs) and any necessary supplementary measures to ensure your data receives equivalent protection.
Retention
We only retain data for as long as necessary, based on clear criteria:
Lead information: Generally, up to 2 years following your last verifiable professional interaction with us (e.g., email exchange, meeting, proposal request), after which the data is reviewed for deletion.
Client records and invoices: 6 years minimum for legal, tax, and accounting obligations.
Data is securely removed or anonymised when no longer required for its specified purpose.
Individual Rights
You have specific, powerful rights over your personal data under the UK GDPR:
Access, rectification, erasure (‘the right to be forgotten’), objection to processing (especially for legitimate interests), restriction, and data portability.
The right to withdraw consent applies where processing is based on consent.
Statutory/Contractual Obligation: Providing your business contact and billing information is a contractual requirement necessary to enter into and fulfil the B2B service contract. Failure to provide this data will prevent us from completing a contract or delivering the service.
Requests to exercise any of these rights must be submitted via contact@inquisitiveanalytics.com.
Cookies and Tracking
We use technical analytics only. We do not employ behavioural advertising tracking or any form of tracking for consumer-facing marketing purposes.
Automated Decisions
We do not engage in any automated decision-making, including profiling, that produces legal or materially significant effects concerning you.
Complaints
Issues can be raised directly with Inquisitive Analytics Ltd. If you remain dissatisfied, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).